Coaching for Purpose-Driven Leaders
End your day saying: “YES! I did what I came to do.”
Zo Tobi, PCC • Life & Leadership Coach

There’s a life you’d love to live.

There’s a gift you’re here to give.

You have the vision, the passion, and the desire to grow…

… BUT you seem to keep “getting in your own way.”

That’s where I come in.



Here’s what you’ll get out of our work together, personally as well as professionally:

  • Clarity

    Play toward a vision and goals that inspire and have meaning for you.

  • Focus

    Put your attention and energy where it will do the greatest good.

  • Ease

    Work hard, but with elegance and joy instead of struggle.

  • Grace

    Bring gratitude, fulfillment, & meaning to all areas of your life.


You can bring a topic from any area of your life and work to our coaching sessions, including:

  • Stress, Self-Doubt, & Overwhelm

    Tame your “Monkey Mind” and enjoy not freaking out so much. 🙂

  • Time Management & Productivity

    Treat time as a friend to cherish, not a foe to conquer.

  • Career & Purpose

    See where you really want to go next — and how to get there.

  • Relationships

    Enjoy a life built around the ones who matter most to you.

  • Financial Success

    Use money to put your true values and intentions into action.

  • Health & Well-Being

    Learn to partner with your body as your lifelong companion.

  • Leadership & Teamwork

    Hone your ability to empower others toward purposeful action.


I have logged over 1600 hours of professional coaching, and am rigorously trained through the Academy for Coaching Excellence (ACE), an Accredited Coach Training Program through the International Coach Federation (ICF).

My work is rooted in ontology, the study of being. Ontology looks at what it truly is to be human: The values we live by, the heroic journey we are each here to take, and, ultimately, the gift to others we want to be known for. My approach centers:

  • Universal Wisdom

    My approach is grounded in principles found across spiritual and secular traditions, from ancient wisdom teachings to the latest research in neuroscience.

  • Pragmatic Principles

    My approach turns timeless wisdom into an elegant framework of tools and practices for living your values, realizing your vision, and empowering others.

  • Transformational Practices

    My approach teaches you how to create lasting shifts in the way you see and do things — long after the high of an “aha” moment wears off.

  • Compassionate Support

    My approach honors the wholeness and dignity of every person, and affirms our capacity to move beyond external obstacles and internal limitations.

  • Social Consciousness

    At its heart, my approach is designed to empower people to fulfill their unique part in creating a world in which everyone is supported 100% and no one is left out.


My starting package is 6 months, two 45-minute sessions per month: Long enough for meaningful results, short enough for a doable commitment. 🙂 And we can always renew from there.

I operate the way I’d want any coach to operate with me: Simple, easy, and straight-forward each step of the way.

  • Free Discovery Session

    We’ll start by clarifying your vision and intentions for working together, and answering any and all questions.

  • Simple Contract

    If we see we’re a fit, we’ll sign a digital contract and start as soon as you’d like! Here’s my sample contract.

  • Coaching Sessions by Phone

    In our sessions, you’ll move past challenges, set goals, make action plans, & celebrate successes!

  • Unlimited Text & Email Support

    I love hearing from you between sessions! Text or email anytime to celebrate successes and troubleshoot challenge spots.


I keep my 1-on-1 coaching practice fairly small, leaving space for my work as a musician and as a faculty member with the Academy for Coaching Excellence. My rates reflect this.

I base my 2-session-per-month retainer fee on the following:

  1. What will reflect the value you’ll receive?
  2. What will give you more than your money’s worth?
  3. What will honor a variety of situations? and
  4. What will allow my work and my family to flourish?

With that in mind, I ask that you choose the tier that is an authentic stretch but not a hardship for you or your organization:

  • $400/month if you are making ends meet.
  • $500/month if you are financially stable.
  • $600/month if you are financially flourishing.


We can meet on Tuesdays & Wednesdays, 2-5pm Pacific Time, and I have the flexibility to make exceptions too. 🙂 Scheduling is easy, thanks to my online scheduling service.

Am I a fit for you?

Is coaching for you?

Professional coaching is “partnering in a thought-provoking and creative process to maximize personal and professional potential.” Some useful distinctions:

  • Therapy is about healing; coaching is about action.
  • Consulting prescribes expertise-based solutions; coaching puts your own wisdom into action.
  • Mentoring guides you based on a mentor’s wisdom; coaching guides you according to your own values and intentions.
  • Training follows a set curriculum toward set objectives; coaching reveals your own objectives and a path to fulfill them.

Am I the coach for you?

“Chemistry” is key! I may be a fit if you’re seeking a coach who is straight-talking, compassionate yet irreverent, socially conscious, spiritually grounded, and action-oriented.

Don’t worry — You’ll know when we talk. 🙂

My bio

Zo Tobi helps people live lives they are proud of, and end their day saying: “YES! I did what I came here to do.” He is a Professional Certified Coach, founder of Coaching for Social Change, and Course Leader with the Academy for Coaching Excellence, as well as an accomplished socially conscious rock musician and social movement organizer.

Zo has served as a regional organizer and national campaign director for the Sierra Student Coalition, as well as a co-founder and co-director for Generation Waking Up. Since facing “burnout” after co-organizing a 12,000-person youth climate conference, he has been dedicated to building resilient movements for social change, based on the timeless principles of compassion, generosity, and service which describe the human spirit.

Zo is a credentialed Professional Certified Coach (PCC) through the International Coach Federation (ICF), and has coached hundreds of leaders and logged over 1,600 coaching hours.

Let’s Chat!

Think we could be a good fit? Take a moment now and schedule your free 45-minute Discovery Session.

STEP 1: Schedule Your Session

The purpose of this conversation is for you to see what you’d get out of working together, whether it’s the right thing at the right time for you.


STEP 2: Submit Your Discovery Form

Take a few minutes now to fill out your Discovery Form. This will help me get to know you, and also help you clarify what you’d love to get out of working together.


Schedule Your Session

Not finding a time that works? Email me at [email protected]!
New clients: Submit your Discovery Form after scheduling.

Submit Your Discovery Form

New clients: Take a moment to submit your Discovery Form.